The 10 year challenge: Branding in 2009 and 2019

[strawberrybranding]

The meaning of the word “Brand” has evolved a great deal over time. The term initially referred to the practice of burning a mark onto something to designate ownership. Since then, branding evolved into the selling tool instead of the product. By strengthening the psychological bond with the brand, companies were able to successfully ensure that customers would pick a particular brand over the myriad of competing brands in the market. Moreover, businesses saw that as new products were introduced under that brand name, the consumer felt emotional loyalty, trust, and brand confidence to try the new product. With the all-new 10-year challenge that has stormed the internet, let’s see what has changed in the Branding and Advertising world from 2009 to 2019.

[Внук капитана]

So what?

[GreyBeard]

)))  Obviously, it's just an Autobot...  

[Koltrain]

Конечно, все языки знают, немецкий там, французский...